One of the only avenues left for the expression of public or political ideas on television is through the purchase of advertising, usually in 30-second chunks. These short commercials are now the principal form of communication between candidates and voters. As a result, our elected officials now spend all of their time raising money to purchase these ads.
That is why the House and Senate campaign committees now search for candidates who are multi-millionaires and can buy the ads with their own personal resources. As one consequence, the halls of Congress are now filling up with the wealthy. Campaign finance reform, however well it is drafted, often misses the main point: so long as the
only means of engaging in political dialogue is through purchasing expensive television advertising, money will continue by one means or another to dominate American politic s. And ideas will no longer mediate between wealth and power.
And what if an individual citizen, or a group of citizens wants to enter the public debate by expressing their views on television? Since they cannot simply join the conversation, some of them have resorted to raising money in order to buy 30 seconds in which to express their opinion.